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liability.1st is a trading name of Primo plc.

Primo plc
A leading independent insurance brokerage based in Essex, England and authorised by the Financial Conduct Authority (FCA) of the United Kingdom.

Our aim
To deserve to be your first choice for all your commercial and personal insurance requirements
through friendly personal and professional advice.
We never forget that the best price must never be allowed to replace the best cover –
but always strive to give you both.

About Primo plc
Primo plc has been around since 1971 and the present management has not changed since 1987.

The Primo office is not a call centre, nor will we ever use automated call handling systems.
At Primo your call will always be answered promptly by a helpful human being!

Insurance is our only business and we promise not to offer you a pension, credit card,
your weekly groceries or a new set of wheels.

To learn more
about Primo plc please click here.


liability.1st - your first choice for Public Liability insurance, Employers Liability insurance, Professional Indemnity insurance and Commercial Legal Expenses insurance.

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